I am not even going to try to address the people who are like, "What is this gross cereal? Are you 80?" If you are not interested in fiber, I don't know what to say to you. I don't hate you or anything, just, well, some of us need some fiber, OKAY? Ingredients: organic whole grain wheat flour , organic wheat bran , organic evaporated cane sugar, organic oat fiber, sea salt, organic caramel color, natural vitamin E. Nutrition Blend : niacinamide, vitamin C, niacin, iron, zinc, vitamin B6, riboflavin, thiamin, folate, vitamin B12. How does it taste?: The underlying assumption I (Shin Ae) have with a cereal like this is that taste is secondary. Maybe even tertiary. The point is 9 grams of fiber . Also, 6 grams of protein, which is nothing to shake a stick at when it comes to a breakfast cereal. (I am not even trying to use geriatric-themed sayings, it is just HAPPENING. SPONTANEOUSLY.) Anyway, how does it taste? You mean you still want to know? Okay. Uh. A little swee...